S for Love
The chocolate that's forever stood for young, innocent love has a new look.And we wanted the world to fall in love with this new look too!Watch how we did exactly that with a beautiful campaign that turned S into everything that stands for love.
WORLD'S
SHORTEST
LOVE LETTER
We wanted to turn the brand that's forever been an epitome of young love, into a symbol of one. And our new look did exactly that. But S wasn't just for love. It was everything about love that could never been put to words.
So, to connote for all the things left unsaid and can't be put to words, we used S to
Love Changes Us
Love has a new look. And this time, it's an S.
A symbol that defines the infinity of love and how far one is willing to go for it. Even if it means doing the unthinkable.
And with that, we launched the new look of love.
Take a look at the new look of love and this beautiful campaign for Silk.
To show the world how far love can take us, we launched the sweetest countdown, leading up to our film.
And then, we showed the world just how far some will go for love.
Even if it means turning back the time.