#OwnTheNight

I own the night. I am the change.
Owning the nights have forever been difficult for women, no matter which part of the world they are in. Especially when on their periods. Even nights turn sleepless and itchy.

Kotex wanted to remind and empower these women by urging them to claim the night and be the change.
So, we launched a campaign that showed women doing all that they're capable of, but are hardly seen doing due to unsafe nights.

​

Watch how Kotex changes the path of night for young women.