Young Lions
It was that time of the year again where you get the play the field all on your own terms. So, we took the challenge!
Young Lions (India) 2024
Power of Print
The Task:
To significantly increase youth voter turnout, fostering a sense of responsibility and engagement in the democratic process.
The Thought:
Every election, the youth told ‘Your vote matters!’
But that’s it. Nobody tells them HOW their vote matters. Thus, not making them realise how powerful their vote can be. So, to make the youth go out and vote, we decided to tell them exactly how their votes are making a difference through offers they couldn't refuse.
The Idea:
We wanted to show the youth why their vote truly mattered.
And we did so with facts and numbers. Numbers presented in the form of irresistible offers and discounts, that catches the youth’s attention, and tells them the true impact their vote carries.
So we researched on the approximate impact that is created when the youth votes, and collected findings from different researches and AI.
From the data then collected, we created a campaign of irresistible offers with Amazon, Zomato and Zepto, we created a series of irresistible offers that told the young voters exactly how much their vote impacts the nation.
We even put these on each of these brands packaging, to make these numbers reach out to everyone.
And that's through some irresistible offers, we turned voting into something the youth couldn't resist.