How do you like to scoop
Silk Mousse?
We all have a unique way of scooping into Silk Mousse, right?
So, we asked the world what's their style of scooping Silk Mousse through a plating challenge...on SPOONS!
A plating challenge on spoons?
Challenge accepted!
Spoons have always played an integral role in the eating ritual of Silk Mousse.
Because you never settle for a bite of indulgence! You always want to scoop into the chocolaty heaven that is Silk Mousse.
We, as a brand wanted to create a challenge specific to Silk Mousse and SPOONS!
And we did it with #ScoopItYourWay!
We challenged Silk lovers to a unique plating contest that took place on spoons and showcased the most creative ways of scooping into Silk Mousse.
We gave out this scoop
to all Silk lovers!
We launched the campaign with small teasers that talked about different combinations that people have used to scoop Silk Mousse in their own style.
And then, we teamed up with the crème de la crèmes of the culinary world to give people and insight into what their unique style of scooping could lead to.
Chef Shivesh Bhatia
Chef Guntas
Chef Natasha
And with that, started a whole lotta scooping!
We saw entries coming from all corners of the country!
But we didn't let the scooping end here. Because we know, all great things in the world need to be put on display.
So, we created a virtual Silk Mousseum to feature each yummy entry of heavenly indulgence and announce our
top 10 winners!
Silk Mousseum
